JUST CAVALLI AMONG THE NOVELTIES OF 2023!
Intro
In 2023, there's exciting news for the Violeta Boutique world: Just Cavalli joins our catalog, a decade-old line from Florence that is making a fresh start with its Spring/Summer 23 collection.
What brand is Just Cavalli?
Just Cavalli is not a standalone brand but rather a fashion line that is part of the Roberto Cavalli fashion house, founded by Cavalli himself in 1970. The line was launched in 2000, aimed at a young audience with accessible prices, with the goal of reaching a broader group of fashion enthusiasts. The line quickly established itself as an icon of youthful and bold style, combining Roberto Cavalli's unique aesthetic with contemporary fashion elements.
Differencies beteween Just Cavalli and Roberto Cavalli
The Just Cavalli line stands out from the main Roberto Cavalli line in several aspects:
While Roberto Cavalli is known for his exuberant, sensual, and eccentric style, Just Cavalli caters to a younger audience more aligned with contemporary fashion trends. Just Cavalli focuses on bold and innovative designs, with a more urban and youthful perspective, while still maintaining the refinement and craftsmanship characteristic of Cavalli’s aesthetic.
One of the main distinguishing points between the two lines is their price positioning. Roberto Cavalli is known for high fashion pieces, often at elevated prices, targeted at a luxury clientele. Just Cavalli, on the other hand, offers a range of more affordable products, making the line more accessible for young fashion lovers who wish to wear quality designer pieces without facing high costs.
In addition to price differences, the Just Cavalli line is made with eco-friendly and less impactful materials like vegan leather, showing a commitment to eco-consciousness. High-quality and stylish products can be made without relying on animal leather, which is practically a norm for the main Roberto Cavalli line.
Beyond target audience, pricing, and materials, Just Cavalli also differentiates itself in design approach: while Roberto Cavalli is known for his distinctive use of animal prints, vibrant colors, and floral motifs, Just Cavalli embraces a more experimental and playful palette, often incorporating bold prints, eye-catching graphics, and streetwear-inspired elements. This bolder and younger design is also reflected in the choice of fabrics and silhouettes, which can be more casual and contemporary compared to the main line.
New Horizons
The brand has global significance and aims to elevate the company. "We have big goals for Just Cavalli, which embodies the younger, contemporary, and urban spirit of our offerings, reinforcing our presence in global markets with a comprehensive and broad proposal," says Ennio Fontana, General Manager of Roberto Cavalli. "Within four years, we expect to bring Just Cavalli's revenue to 80 million euros."
With its irreverent and innovative lines, the brand offers a wide selection of accessories that will become part of our fashion family starting in Spring 2023.
Who produces Just Cavalli?
Roberto Cavalli S.p.A. has signed a multi-year partnership with Swinger International SPA, which will handle the production of men's and women's collections for the Just Cavalli line. This important change promises significant innovation, as the company will work to expand, regenerate, and renew the brand's look and production. Swinger already manages brands like Chiara Ferragni Brand and Versace Jeans Couture, and they have great plans for the new brand.
"With the PE23 season, an important relaunch of Just Cavalli begins, positioning us as key players in the development of global markets, with a quality product that meets the needs and tastes of new generations of consumers, while preserving the brand's original spirit," states Mathias Facchini, President of Swinger International.
For information on new arrivals or existing products, check out our online shop, or visit us in-store, where a friendly and knowledgeable staff will guide you to the best choices for you!
